Bring the magic.

Christmas magic doesn't just happen, it's made.

The Christmas campaign is Woolworths biggest campaign of the year. In the brand film directed by Glendyn Ivin, we told the story of a little girl who worried Santa wouldn't find her rural Aussie farm. So with the ingenuity only a child could possess, she rallied the community to build a giant haybale carrot under the base of a gumtree to attract his reindeer. And just like magic, it worked.

Across other channels, we showcased the delicious Woolworths food range with macro photography by Jamie MacFadyen, which went live on high impact OOH sites around the country, social, and digital channels.