07 / Social

A-League · Social Campaign

Viral trading cards for the A-League.

The Brief

SocialCampaignContent

Working with the A-League clubs and players, I created several sets of trading cards using photographs that I shot myself.

The trading cards were a smash hit with fans, players and staff at the clubs.

I created hundreds of pieces of content including pack openings, card reveals, new set drops and I was even able to give some of the cards to the players in person including Socceroo Andrew Redmayne and Spanish World Cup winner Juan Mata.

The cards were so successful that the league went on to do partnerships with McDonalds, create an online trading card platform for the A-League Women and do several promotions with individual clubs.

Gallery

A-League Trading Cards — gallery image 1
A-League Trading Cards — gallery image 3
A-League Trading Cards — gallery image 4
A-League Trading Cards — gallery image 6
A-League Trading Cards — gallery image 7
A-League Trading Cards — gallery image 9

Next project — 08 / Radio

Radio for this?