04 / Activation
St John Ambulance · Activation
A life-saving game.
The Brief
InteractiveEducation
St John Ambulance had secured a space at the Royal Show and wanted to generate sign-ups for their first aid courses.
Initially they wanted an info-booth, but that didn't sound very exciting. So, we turned CPR into a Guitar Hero style game that show goers would actually want to play.
Over the course of the 10 day activation, people completed over 500,000 chest compressions and learnt the skills to save future lives.
By the numbers
500,000+
Chest compressions performed
10 days
Live activation at the Royal Show
The One Show
Experiential 2016
3× PADC
Gold, Silver & Bronze 2016
Next project — 05 / Integrated