Make your insurance count.

Insurance is a category that takes itself far too seriously. So when Woolworths launched Everyday Insurance, we saw a chance to bring some warmth and humour to a corner of life that usually feels like fine print.

We built a cast of characters — Matto, Bruce, Travis and Prisha — each fronting a different product across home, car and pet. Every spot is a bite-sized story that puts a real human (or animal) at the heart of why insurance actually matters.

The result is a brand system flexible enough to stretch from 30 second brand spots to short-form social, all while earning Everyday Rewards points along the way.