10 / Design
M&C Saatchi · Brand Design
Bringing the agency values to life.
The Brief
BrandDesignAI
Designed a set of images that represented the agencies values in a fun unexpected way.
Values are uniquely human. So we had an interesting thought — given the chance, how would AI visualise them (with a lot of help from a human)?
Leaving us humans to focus on the one thing AI can't do with our values: live and breathe them.






By the numbers
5 values
Reimagined end-to-end
25+
AI-generated concepts
Next project — 11 / Side Project