About

From Engineering to advertising.

Chris began his career as a Civil Engineer, before seeing the error of his ways, throwing away the overall analytical engineering career for a career in creativity.

He studied graphic design & animation along with web design before finding the world of advertising through AWARD School, where he placed.

Since then Chris has worked in the industry for just shy of 10 years as an Art Director . He’s worked at agencies that operate in Perth and Sydney as well as working remotely for an agency in London and directly for clients in San Francisco.

Throughout his career he has worked on some big brands including, Netflix, Woolworths, Hyundai, Kelloggs, Greenpeace, Everyday Rewards, Amnesty International, EA Games, Ben & Jerry’s, HBF, WA Tourism, St John Ambulance and Optus.

Chris has won awards at Cannes, The One Show, Clio, AWARD, PADC’s, Ad Stars and many more throughout his career so far.

From 2018 to 2022 Chris has lead the digital design team at Marketforce a Clemenger Agency, the department covers design, animation, ideation and digital content.

In 2016 Chris’ team won the Perth leg of the NASA Space Apps Challenge in which 20,000 contestants from all over the world compete in over one weekend to solve problems that have stumped NASA in the last 12months. Chris’ team went on to finish 5th in the world out of 20,000 entries.

Awards:

Cannes Lion
Creative Use of Data - The R Word

The One Show
The R Word.

Young Lions
Cyber Finalist Australia
Print Finalist Australia

Campaign Brief Awards
Pacman, The R Word, AAA, Supernova of the Year

Clio x2
The R Word

PADC
The R Word, CPR Hero, Amnesty International, Pickemup Pete, St John Ambulance.

Ad Stars
The R Word

Gruen Transfer
The Pitch winner

Sirens
Pitchforking Weed

NASA Global Space Apps Challenge
Perth winner x2
World Wide 5th place

AWARD Awards
CPR Hero, The R Word

Effies
Alinta Energy

Career summary:

Art Director - M&C Saatchi
July 2022 - now

Senior Art Director - Marketforce (Clemenger BBDO)
Feb 2019 to July 2022.

Lead Digital Art Director - Marketforce (Clemenger BBDO)
Feb 2017 to Feb 2019

Art Director - Longtail (Full service digital agency)
Aug 2015 to Jan 2017

Junior Art Director - Longtail (Full service digital agency)
Oct 2013 to Aug 2015

Education:

RMIT
Graduate Certificate in Business Administration

AWARD School
2nd place

Curtin University
Bachelor of Arts (BA) - Creative Advertising & Graphic Design and Digital Design & Animation

Curtin University
Civil and Construction Engineering (incomplete, 3 out 4 years completed before switching to Arts)

Industry Involvement

NSW AWARD School tutor 2023 & 2024
Perth Do_Action Wordpress Hackathon for NFP’s
Facebook F8 attendee (San Francisco)
Slack, World Bot Meetup attendee
Lecturer Ad School, Experience Design
Clemenger Mentorship Program
NASA Space Apps Mentor
Youngbloods WA Chairman (2016)
PADC committee member
Marketforce Diversity and Inclusivity committee

Skills

Creative concepting
Art Direction
Photography

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Graphic Design
Illustration
Motion Graphics design
3D Modelling
3D Animation, Rigging and Rendering
2D Animation
Storyboarding
Character Design
AR Experiences