06 / TVC / OLV

Woolworths · Instant Win Promo

Oooooooooooh.

The Brief

TVCRetailPromo

Woolworths needed an OLV that would cut through and get people excited about it's new Instant Win promotion.

What's more exciting than making every shop feel like an epic chance to win?

By the numbers

National

TVC + retail rollout

Next project — 07 / Radio

Radio for this?