More rewarding mobile.

Woolworths was launching a brand new telco — and it needed to feel as familiar and rewarding as the supermarket Australians already loved.

We built the Everyday Mobile launch around the simple promise that every dollar spent on your phone bill earns you Everyday Rewards points to spend on groceries. A telco from a supermarket, for the people who shop there every week.

The campaign rolled out across TV, OOH, social and digital with a bright, optimistic identity that put the value front and centre.